Emmett in front of the Buy-Moria national flag during "Chuck Versus the Pink Slip"

Buy-Moria is a fictitious nation-state dreamed up by Emmett Milbarge and Morgan Grimes during Season Two's "Chuck Versus the Fat Lady".

It acts as an allegory for store pride amongst the Buy More staff members, and is heavily promoted by Emmett throughout the second season; but is also hoisted as a sign of protest during "Chuck Versus the Beard", when the store is threatened with a takeover, and every staff member's job - except Chuck's and Morgan's - is threatened (although this is later shown to have been a Ring operation to discover the location of Castle).

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